Natalie Cook Natalie Cook

A Tired Mom’s Guide to ROI

There are a variety of ROI (Return on Investment) measures that can help business owners make more confident decisions. Here’s a tired mom’s explanation of ROI

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Natalie Cook Natalie Cook

4 Topics for CEOs to Master Financial Fluency

CEOs and business owners play a crucial role in making informed financial decisions. While financial experts like CFOs and accountants provide valuable guidance, business leaders should also develop a basic understanding of financial concepts to make confident choices that drive business success.

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Natalie Cook Natalie Cook

Navigating Cash Flow Challenges: Stories of Success and Solutions

Cash flow issues can affect any business, regardless of industry. While some business models are less prone to cash flow problems than others, no business is completely immune. The key is to be proactive and identify and address cash flow problems early on, before they cause major damage to your business.

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Natalie Cook Natalie Cook

Profitability Isn’t Real … Hear me out

What does being profitable mean? What is profit? This is actually not a simple answer, and if you’re trying to answer this for your business, sip your coffee while I explain.

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Natalie Cook Natalie Cook

Is it time for a CFO?

Financial strategy is essential for all businesses, regardless of size. It helps businesses make better decisions about how to spend their money to increase revenue. Businesses with CFOs typically outperform those without and sell at a higher value.

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Natalie Cook Natalie Cook

Use this Checklist to Maximize Your Small Business Success

There are many simple things you can do to increase your success with minimal or no added time. One of the key ways to increase your financial success is to create a schedule for financial reviews that help you identify areas where you can increase revenue, cut costs, and drive growth.

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